A man who recently uploaded videos destroying Dendairy milk – after using it to clean a pit latrine – has been taken to court by the Kwekwe-based company.
The man claimed he was poisoned by the company’s products, and uploaded a video to Facebook washing a bicycle using the milk, before posting another video cleaning a toilet (above).
Valentine Mutatu of Mutatu and Partners – Dendairy’s lawyers – signalled the court action a fortnight ago.
“We suspect that the customer you were talking about wants to extort money from our client. His demands suggest otherwise and we are considering a legal challenge to stop the man from continuing with his antics,” Mutatu told Midlands News.
Through his firm, Dendairy has now filed an urgent chamber application at the Bulawayo High Court citing Aleck Phiri as the respondent. It wants him interdicted from “recording videos, audios or publishing anything on social media platforms which damages its reputation and brand.”
Dendairy also wants Phiri ordered to remove his Facebook videos, which went viral and inspired a wave of social media posts criticising the company and its products – criticism which has resumed following the company’s legal action.