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The psychology of pricing explains why we do many of the silly things we do with our money. Retailers work hard to manipulate us, tweaking price tags and offering “special” promotions to get us to spend more than we normally would.
This is the first in a series of posts aimed at helping Zimbabwean consumers educate themselves. If you have any suggestions on subjects or terms you find confusing or pertinent, please do not hesitate to contact us.