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“Buy Zimbabwe”; Do As We Say, Not As We Do

Whilst going through my favourite publication this morning, I came across what seemed an interesting article.
With businesses closing down in Zimbabwe, unemployment is increasing and as a result, there is less consumer spending.
During tough economic times, it might have been hard to come up with anything more visceral than the appeal to “Buy Zimbabwe. Save a job.”
All well and good, and this seems like a noble effort. Except … buyzimbabwe.org.zw itself is not even hosted in Zimbabwe.