How to Browse the Internet More Securely
We live in an era of free-flowing data, where any person with an Internet connection has seemingly all the information in the world at their… Read More »How to Browse the Internet More Securely
We live in an era of free-flowing data, where any person with an Internet connection has seemingly all the information in the world at their… Read More »How to Browse the Internet More Securely
I do not make a lot of money; no, that sounds wrong – let me rephrase it. I hardly make any money at all! As… Read More »How to handle an angry customer
If you are a regular twimbo (Zimbos on Twitter, fyi) you will have noticed the almost constant stream of complaints and responses aimed at a… Read More »Get Better Customer Service on Social Media
Many of us have an innate reflex to please everyone. It is a curious and burdensome responsibility that we have assumed since childhood. As creative leaders, the need to address critics is a reflex that is liable to override other more important uses of our energy. While we carefully weigh the costs and benefits of most decisions we make, criticism has the tendency to lead us astray. Of course, criticism is important.
The psychology of pricing explains why we do many of the silly things we do with our money. Retailers work hard to manipulate us, tweaking price tags and offering “special” promotions to get us to spend more than we normally would.