Steers advertising versus reality
People everywhere know fast food as one of the most reliable distributors of disappointment ever produced by the business world. Food advertising is infamous for… Read More »Steers advertising versus reality
People everywhere know fast food as one of the most reliable distributors of disappointment ever produced by the business world. Food advertising is infamous for… Read More »Steers advertising versus reality
Many of us have an innate reflex to please everyone. It is a curious and burdensome responsibility that we have assumed since childhood. As creative leaders, the need to address critics is a reflex that is liable to override other more important uses of our energy. While we carefully weigh the costs and benefits of most decisions we make, criticism has the tendency to lead us astray. Of course, criticism is important.